The mission of the American Society of Ophthalmic Administrators (ASOA), a division of the American Society of Cataract and Refractive Surgery (ASCRS), is to advance the skills and professionalism of ophthalmic practice management. The 2011 Medicare Electronic Health Records (EHR) incentive program provides payments to healthcare providers who demonstrate “meaningful use” of EHR technology, and it eventually will penalize physicians who do not. ASOA realized the opportunity to deliver a tangible and meaningful member benefit by conducting an objective, professional study on members’ experiences and satisfaction related to EHR systems.
ASOA retained McKinley to develop a comprehensive electronic survey that captured members’ and users’ perceptions of EHR systems and their vendors, as well as data related to key issues such as training, budgeting for updates and compliance with meaningful use requirements.
VALUE TO CLIENT:
The resulting White Paper report was presented at ASCRS-ASOA 2013 Annual Meeting and is now available for purchase. Members have reported that they find it extremely valuable. ASOA is pleased with the report’s return on investment based on sales and is planning to repeat the study in 2014.