The National Association of College and University Business Officials (NACUBO) came to McKinley with challenges related to their very complicated dues structure, which included over 30 configurations of dues and benefits. NACUBO’s goal was to simplify while remaining dues neutral.
McKinley conducted primary research with members to learn about value and dues impressions and conducted financial modeling and forecasting on options for a more streamlined structure. In the end, we recommended a structure with considerably fewer levels and some benefits adjustments.
VALUE TO CLIENT:
Staff was able to share McKinley’s recommendations verbatim with the Board, who accepted them as submitted. When the new structure was put in place, some members’ dues decreased, while others increased. Because of the ground work of including member perspectives and making accommodations accordingly, members accepted the new dues—even with increases—with no attrition.
