Our continued work with the International Code Council (ICC) has developed into a trusted partnership, and today McKinley provides a combination of strategic direction and tactical support to accomplish a variety of marketing outcomes for ICC. We serve as an extension of ICC’s marketing team supporting two departments—Certification & Testing, and Training & Education. Our dedicated project team has produced over 350 discrete marketing projects in collaboration with ICC program staff and in-house designers—from planning through concept development to design.
Ongoing Marketing Strategy and Support
NASW hired McKinley to facilitate change management, collect and apply market input and develop and deliver a segmentation strategy…Read More
In 2012, IISE hired McKinley to serve as the outsourced Marketing Director to provide strategic marketing direction for member…Read More