Ongoing Marketing Strategy and Support

Ongoing Marketing Strategy and Support
International Code Council logo on a green background

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Our continued work with the International Code Council (ICC) has developed into a trusted partnership, and today McKinley provides a combination of strategic direction and tactical support to accomplish a variety of marketing outcomes for ICC. We serve as an extension of ICC’s marketing team supporting two departments—Certification & Testing, and Training & Education. Our dedicated project team has produced over 350 discrete marketing projects in collaboration with ICC program staff and in-house designers—from planning through concept development to design.