Ongoing Marketing Strategy and Support

Ongoing Marketing Strategy and Support
International Code Council logo on a green background

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RELATIONSHIP OVERVIEW

In our fourth consecutive year of renewal, McKinley continues to provide a range of marketing services for the International Code Council (ICC), a multi-disciplinary $60 million organization of more than 50,000 members, who advance building safety and sustainability.

LONG-TERM MARKETING PARTNERSHIP

We have developed a trusted partnership, and today provide strategic direction and tactical support to accomplish a variety of marketing outcomes for ICC. We serve as an extension of ICC’s marketing team by supporting two departments and our dedicated project team has produced over 425 discrete marketing projects in collaboration with ICC program staff and in-house designers.

RESEARCH AND STRATEGY

McKinley oversees in-depth quantitative research studies for ICC that yield important new insights on member needs and the association’s strategic direction. McKinley has also led several productive discussions with senior staff and the Board of Directors to help put the data and knowledge to work and shape major strategic initiatives across the organization.

“It is a great benefit to ICC to have McKinley’s broader association experiences to lend perspective to our efforts while at the same time see their team willing to get down to the finest tactical details to see positive outcomes of our efforts. I look forward to a continued association with McKinley.”
Laurence Genest
VP Marketing