Resources for Responding to COVID-19 Strategically
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Association Reserves: An Investment in Impact
|Read MoreNow is the time for associations to invest in bold, ambitious and collaborative initiatives to solve some of society’s most profound challenges.Transformation …
Renewal, Reinvention and Responsibility for Associations in 2021
|Read MoreYour association survived a year of extreme uncertainty and change, but how does it compare to other organizations in the sector?The 2021 edition of McKinley’s…
Four Ways Associations Have Adapted During COVID-19
|Read MoreHow does your association look different today - from strategy to operations to the member experience - than it did seven months ago?From June 10 to August 5, …
Association Spending and Priorities During COVID-19
|Read MoreIn the final survey of the 2020 COVID-19 Tracker series, we asked association executives about where they have been reducing their spending. We consolidated …
Membership Renewal in 2020: Retelling Your Story
|Read MoreRetelling your story is key to member renewal. Amidst the turmoil of 2020, are you communicating your commitment to members?Membership retention is critical to…
The Impact of COVID-19 on Member Retention
|Read MoreContinuing our research on the impact of COVID-19 on associations, we asked association leaders to share how member retention rates have changed in the last 12…
The Financial Impact of COVID-19 on Associations
|Read MoreAs we continue to monitor the impact of the pandemic on associations these past two weeks we asked association leaders to look ahead to 2021 financial impact…
Expanding Access to Resources Due to Covid-19
|Read MoreAs the need for updated industry information increased, many associations responded by expanding non-member access to resources that are typically behind the…
The Pace of Decision Making
|Read MoreOver the past few months, many industries have been forced to adapt to accelerated change. The pace of strategic decision making has increased rapidly while un…
Rethinking Organizational Culture During COVID-19
|Read MoreThe COVID-19 pandemic has required associations to rethink operations (e.g., remote work, Zoom meetings), shift how value is delivered (e.g., virtual meeting…
The Future of Association Workplaces
|Read MoreSee below for the full data report on associations' response to safety precautions in the office.Which, if any, of the following safety precautions will yo…
What a Decade of Data Means for the Future
|Read MoreOur retitled report, Association Viewpoint, reflects a new decade of data and insight.Over 10 years ago, we released the first Economic Impact on Associations …
![[Infographic] How Associations are Supporting Members During the COVID-19 Pandemic](https://www.mckinley-advisors.com/wp-content/uploads/2020/05/COVID-19-Association-Impact-Tracker-Highlights-with-footer_Final-01-360x190.jpg)
Association Leadership During the Pandemic
|Read MoreIn April, McKinley Advisors partnered with Association Analytics to better understand the impact of COVID-19 on the association community. As the crisis un…
Pivot Your Marketing Strategy During Global Disruption
|Read MoreNow more than ever, associations must shift the way they communicate to their audiences.Associations had just put their marketing strategies into place for the…
4 Steps to Reduce Uncertainty with Scenario Planning
|Read MoreHow confident are you in your association’s ability to navigate the current crisis and, more importantly, what does the crisis mean for your association? Witho…
Your 2020 Game Plan: A Discussion Guide
|Read MoreA Discussion Guide for Association Executives Responding to the COVID-19 Crisis.It is abundantly clear that the coronavirus crisis is impacting each sector of …
Social Distancing: Easy Ways to Stay Connected Virtually
|Read MoreMany organizations across the globe, McKinley included, have transitioned to remote and virtual engagement in an effort to flatten the curve during the coronav…
